We specialise in high standard, safe and effective exercise prescription advice for people with and without disabilities, chronic health conditions and mental illness.
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We advise fitness services on incorporating inclusive marketing into their marketing & sales strategy.
To date most of the Marketing and PR in the fitness industry is targeted towards people who are already open to visit a personal trainer/ go to the gym/ take part in a class. However, there is a huge amount of people (many more than those who are currently involved in exercise), who could benefit greatly from getting fit and most of them desperately need support, advice and motivation to get started on their fitness journey.
Something about the number of people with money to spend.
Chronic health conditions &/or disabilities:
Professional
Long-term inactive and/or obese:
Long-term inactive and/or obese: People who may feel embarrassed by the thought of being amongst “fit people” or feel they do not belong in a fitness environment.
• Overcoming Barriers and limitations
• Risk management
• Inclusive marketing and PR
- advice on specific marketing
research
- links to health professionals
- community engagement
• Campaign collateral
- Co branded awareness info flyer
Chronic health conditions &/or disabilities
Chronic health conditions &/or disabilities: People who may be unsure if they should exercise, who to guide them and how to get started.
• Overcoming Barriers and limitations
• Risk management
• Inclusive marketing and PR
- advice on specific marketing
research
- links to health professionals
- community engagement
• Campaign collateral
- Co branded awareness info flyer
Multicultural & refugee community
Multicultural & refugee Communities: People from CALD backgrounds who may may be new to Australia & not feeling welcome/included.
• Overcoming Barriers and limitations
• Risk management
• Inclusive marketing and PR
- advice on specific marketing
research
- links to health professionals
- community engagement
• Campaign collateral
- Co branded awareness info flyer
So who are our target market and who how do we reach them through our marketing and promotion?
Therefore, before you start to reach out and market your services you need to ensure you are ready and understand some of the barriers your new target audience may be facing so you can modify your marketing successfully.
There are a lot of think of and you may be tempted to put it all in the too hard basket, however please don’t as you really have the opportunity to change lives, while making additional income and gain loyal clientele who in-turn will spread the word and most probably refer new clients your way.
Target market could include:
